New from Apple

iPhone 16 Pro and iPhone 16 Pro Max

The iPhone 16 Pro and iPhone 16 Pro Max are Apple's latest flagship models featuring a durable and lightweight titanium design with stunning Super Retina XDR displays, measuring 6.3 inches and 6.9 inches respectively. Both models are powered by the A18 Pro chip, offering exceptional performance for gaming and advanced photography.

The advanced 48 MP Fusion camera introduces 4K video recording at 120 fps with Dolby Vision, alongside a new ultra-wide lens for macro photography and a 5x telephoto lens for detailed shots. The new Camera Control feature allows faster access to key camera tools, while Photographic Styles offer a highly customizable photo experience.

With a focus on user convenience, the Action button allows users to quickly access essential functions. Additionally, the iPhone 16 Pro Max provides an extended battery life, making it Apple's longest-lasting iPhone, capable of up to 33 hours of video playback. Both models support fast charging through USB-C or MagSafe wireless charging. Designed for durability, the devices feature Ceramic Shield glass, which is twice as tough as any other smartphone glass, and both models come in a range of stunning finishes including Black, White, Natural and Desert Titanium.

iPhone 16 and iPhone 16 Plus

The iPhone 16 and iPhone 16 Plus are equipped with stunning 6.1-inch and 6.7-inch Super Retina XDR displaysrespectively, delivering an immersive viewing experience. Powered by the efficient A18 chip, both models offer significant performance improvements, ideal for everyday use and mobile gaming.

The devices feature an advanced 48 MP Fusion camera, enabling high-resolution photos and 4K video recording. The new Camera Control feature allows easy access to camera tools like zoom and depth of field, enhancing the photography experience. Additionally, Photographic Styles allow users to customize images, adding a creative touch to every shot.

The Action button offers quick access to useful functions like the flashlight, camera, or silent mode. In terms of battery life, the iPhone 16 Plus stands out with up to 27 hours of video playback, while the iPhone 16 offers a solid 22 hours. Both models support fast charging via USB-C or MagSafe wireless charging.

Built for durability, both models feature a sturdy aluminum frame and Ceramic Shield glass, providing excellent protection. The iPhone 16 and iPhone 16 Plus come in a variety of vibrant colors, including Black, White, Pink, Teal, and Ultramarine.

Watch Series 10

The Apple Watch Series 10 is thinner and more comfortable than ever, featuring the largest and most advanced display of any Apple Watch. It introduces new capabilities like sleep apnea notifications, water depth and temperature sensing, and faster charging. The refined design is available in 42mm and 46mm sizes, with options in aluminum and titanium, including stunning new finishes such as jet black and polished titanium.

This model also supports Crash Detection, Fall Detection, and a wide range of health and fitness features. With up to 18 hours of battery life and faster charging, users can charge for just 15 minutes to gain up to 8 hours of use. Additionally, the innovative wide-angle OLED display is 40% brighter when viewed from an angle, improving visibility.

Apple Watch Series 10 is perfect for water activities, with a new depth gauge and water temperature sensor, and the newly introduced Tides app. It’s available in multiple colors and finishes, making it a sleek and powerful companion for fitness and everyday life.

Watch Ultra 2

The Apple Watch Ultra 2 is the ultimate sports watch, now available in a stunning new black titanium finish. Designed for athletes and adventurers, it offers the most accurate GPS in a sports watch, a display with brightness up to 3000 nits, and up to 36 hours of battery life with regular use, or up to 72 hours in Low Power Mode. The watch also introduces features like sleep apnea notifications, advanced water depth and temperature sensing, and customization options for the Action button.

The black titanium model is scratch-resistant, and Apple has introduced a new Titanium Milanese Loop band for both black and natural titanium finishes, perfect for water activities. The watch is also compatible with the Trail Loop, Alpine Loop, and Ocean Band. With a rugged titanium design, advanced workout tracking, and enhanced features for runners, cyclists, swimmers, and hikers, Apple Watch Ultra 2 is built for performance in any environment.

This model supports audio playback through its built-in speakers and offers extended health insights with sleep apnea detection. The watch maintains its rugged durability while delivering high-end performance, making it the ideal companion for extreme sports and outdoor activities.

AirPods 4

The AirPods 4 introduce a new, sleek design with an open-ear fit, offering enhanced comfort and sound quality. Powered by the H2 chip, they feature Personalized Spatial Audio, Voice Isolation, and dynamic head tracking for an immersive audio experience. Available in two versions, AirPods 4 can be chosen with or without Active Noise Cancellation (ANC). The ANC model offers features like Transparency Mode, Adaptive Audio, and Conversation Awareness for a more natural listening experience in various environments.

With up to 30 hours of battery life in the USB-C charging case, the AirPods 4 are the most advanced and comfortable headphones Apple has ever made. The charging case is more compact and can also be charged using an Apple Watch charger or a Qi-certified charger. AirPods 4 are perfect for gaming, with low-latency audio and support for 16-bit, 48kHz audio for clear communication.